The Year Of... is an "uberluxe" denim brand that has found its way into the global market place in just over four years. Striving to be traditional but innovative, the designs are bold and have an international appeal, combining Western and Eastern aesthetics in a seamless manner. Signature innovations include the first metallic selvedge fabric. With intricate embroideries, artist collaborations and even toys and sneakers to compliment the brand, The Year Of..., under the creative direction of Tony Magnetic, continues to evolve just as the Chinese concept of the Zodiac does yearly.